How To Get Into Facebook Ads Manager

How To Get Into Facebook Ads Manager – You are here: Home / Academy / Guides / Beginner’s Guide to Facebook Advertising / How to Create Facebook Business Manager and Facebook Ads Manager Accounts

In the first chapter of Facebook advertising, we will talk about setting up a Facebook Business Manager account and a Facebook Ads Manager account.

How To Get Into Facebook Ads Manager

By the end of this chapter, you should be all set up and ready to start creating Facebook ads to sell your products or services.

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Business Manager is a tool designed as Facebook’s central hub for managing all of your Facebook Pages and ad accounts.

To open a Facebook Business Manager account, you must first sign up for a personal Facebook account.

To add a Facebook Page to your Business Manager, go to the Business Manager home page, click More Tools in the sidebar, and select Business Settings.

Choose what works for you and follow the instructions and your Facebook page should be listed in your business directory.

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Finally, you’ll want to create or add a Facebook Ads account that will be linked to your business account.

Start from the Business Settings screen of the Business Manager. In the Accounts section of the sidebar, click Ad Accounts.

From the drop-down menu, you can select Add an ad account (an existing account you’ve already opened), request access to an ad account, or create a new ad account.

Before you start creating a business manager, it’s important to assign roles to your business manager account. Users can play one of two main roles: administrator and employee.

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There are also different roles for Facebook Ads accounts that you can manage and edit in Business Manager.

It’s time to add a payment method to create your Facebook ad campaign.

Go to the Payment Settings page by clicking Ad Account Settings and selecting Payment Settings in the sidebar.

As we start to advertise more and more, we suggest adding a secondary payment method. This prevents Facebook from suspending all of your campaigns if your primary card expires, reaches a monthly limit, or is blocked for any other reason.

Facebook Revealed A Host Of Updates To Its Ads Manager

If you need more help, here’s a guide from Facebook that explains what payment options are available in specific countries.

If you want to change your Facebook ad payments, you can do so on the same page by clicking the three dots next to the payment option and selecting Edit.

You cannot delete a primary source, so you will need to select a different primary source option before removing your current primary payment method.

Billing on Facebook depends on how you choose to pay for your ads. Most payment methods fall into two camps:

Facebook Ads Manager: What Is It And How To Use It?

Manual payments are essentially pay-as-you-go and pretty easy to understand because you’re charged each day for what you spend on ads that day.

The settlement threshold amount varies based on settlement history. When you start, this limit will be quite low (usually $25) and you will be charged every time you spend $25 on Facebook ads. When you spend and the payments are properly processed, your threshold will be automatically increased.

If you still have a balance at the end of the month but haven’t reached the billing threshold, you’ll be charged that amount to clear the beginning balance.

You can manage your total ad charges by setting a spending limit for your ad account. Ads will be paused when you reach the set limit and will no longer appear until you increase or remove the limit.

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Ad account spending limits are especially useful when working with agencies, when you want to be sure that a consultant or agency can’t spend more than you budgeted for across campaigns. Don’t set it too low or you’ll have to update it often. Please note that all your accounts will be suspended for at least 15 minutes each time you reach the limit.

Like it or not, your Facebook advertising account will have some limitations. It is better to get to know them from the beginning.

When you reach any of these limits, all you have to do is delete the old campaigns and their ads to make room for the new ones.

Facebook messages are a great way to stay in touch with campaigns. However, they can also quickly flood your inbox, so you may want to change your email address. the frequency of email messages you receive from Facebook to suit your needs.

Export To Facebook Ads Manager

Set up notifications to receive the most important messages by email. email, while others may only be Facebook messages that will appear when you sign in to Business Manager. That way, you never miss a thing when it comes to Facebook ads.

When you’ve been creating ads for a while, you may want to partner with someone else, such as a freelancer, ad agency, or employee. This is where roles come into play. To add new users and administrators to your Facebook advertising account, go to the Ad Accounts tab on the Ad Account Settings page.

Click Add people, then enter the name of the person you want to add and the role they’ll be assigned.

Skip to Chapter 2 to learn how to set up your first Facebook ad campaign in Facebook Ads Manager.

What Is Facebook Ads Manager?

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Where Is The Ads Manager In Facebook? How To Use Facebook Ads Manager

Facebook is a major sales channel for many small businesses. With nearly three billion monthly active users, advertising on the social media platform offers the opportunity to reach a large number of potential customers with a relatively small advertising budget.

The only problem? Opening Facebook Ads Manager for the first time can be overwhelming. You’ll find multiple reporting dashboards, ad format options, and audience insight tools, all of which make running a new ad campaign seem complicated.

In this guide, we’ll explain how to create an ad account and use it to run successful campaigns. If you’re a customer, add Facebook as a marketing channel to your dashboard and manage your campaigns, sync your product catalog, and report on your performance, all in one place.

Facebook Ads Manager is a platform used to buy advertising placements on Facebook and Instagram. More than 37.3 million of businesses use a Facebook Ads Manager account to run campaigns on the advertising platform.

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The platform is so popular that in 2021 in the second quarter, advertising expenses exceeded 5.5 billion. USD. Facebook and Instagram, both owned by Meta, accounted for 23.8% of digital ad revenue for the full year.

Before reading this tutorial, it’s helpful to understand Facebook advertising terminology. Ads Manager divides new campaigns into three tiers:

The first step in creating a Facebook ad campaign is to select “Create Campaign” by clicking the bright green create button in the upper left corner. Then select a destination. This is the main goal of the entire campaign and affects who the advertising algorithm will show your ads to.

Children’s clothing retailer Sydney So Sweet started advertising on Facebook with one goal in mind: conversions. But its owner and CEO, Jen Greenlees, says: “It was too short-sighted. We recently expanded our advertising to optimize and engage and since then our Facebook account has grown overall.

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“As a store owner, it’s easy to focus on sales as the only goal, but by increasing our overall engagement on Facebook, we’ve actually seen an even higher return on conversions from our ads.”

Next, name your campaign, indicate whether you fall into what Meta calls “special ad categories,” decide whether you want to run A/B testing, and choose whether you want to use Meta’s Advantage Campaign Budget spending feature.

Ads Manager will then prompt you to choose where you’d like to send people, such as your business’s Facebook page, website, or app.

You will select a conversion location for campaign purposes, including engagement, traffic, sales and leads, but not for program promotion or awareness.

How To Manage Reports Inside Your Facebook Ads Manager (video)

Next, set a performance goal (eg, maximize conversions) and, if prompted, set a metapixel.

Many new advertisers are cautious about exceeding their ad budget. Combat this by setting start and end dates for your campaigns, then choosing one of the following budgeting options:

The tough question: How much should you spend on Facebook advertising? Experts like Ezra Firestone, founder of Smart Marketer, recommend investing 10-30%.

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